Marketing Communications & Operations Manager

The successful candidate will lead on the development and execution of effectively targeted global marketing campaigns and will support the development of Appleby’s brand identity. The post-holder will also be expected to manage and maximise relationships with key third parties including vendors and agencies, develop marketing infrastructure and processes to drive best practice and efficiencies, and deliver a global breadth of support to Appleby and Appleby Global Services (AGS).

Principal Duties and Responsibilities

• Develop and deliver multichannel marketing campaigns informed by client intelligence and market trends, working with the Business Development & Marketing (BD&M) team to support jurisdictional initiatives
• Develop compelling communications and engaging content to drive visibility and positive coverage across marketing channels
• Measure and report on campaign effectiveness, using insights to support continuous improvement across the BD&M team
• Develop and manage Appleby's social media strategy and deliver digital marketing and SEO campaigns with support from the firm's digital agency
• Support the development of Appleby's brand and employer brand in line with strategic priorities
• Maintain the Brand Guidelines and House Styles Manual, ensuring consistency across lead and subsidiary brands
• Analyse brand positioning and present insights and recommendations to senior leaders and key stakeholders
• Manage relationships with legal directories, media contacts, vendors and agencies to maximise rankings, PR opportunities and marketing effectiveness
• Act as the primary contact for third-party partners, providing regular project updates and insights to the BD&M team
• Manage the Group's websites, working with the website agency to monitor performance and implement enhancements
• Oversee the procurement and management of marketing tools and platforms, including budget tracking and the delivery of process and platform improvement projects
• Maintain key global marketing resources, including the Key Messaging Register, global marketing policies and the catalogue of marketing collateral

Knowledge, Skills and Experience Required

• A professional qualification in a Business or Marketing related field is required, along with proven relevant experience within a legal or professional services environment
• Excellent interpersonal skills with experience of senior stakeholder management
• Strong team player with desire and ability to work collaboratively and stay focused on solutions
• Positive energy and drive, with a passion for creativity, innovation and growth of self and the business
• Ability to manage and prioritise multiple responsibilities, occasionally to tight deadlines
• Excellent written communication skills and experience of copywriting
• Experience with analytics tools (Google Analytics, AHREFS, SEMRush or similar)

We offer a competitive benefits package including excellent health insurance, pension plan and vacation leave. Remuneration will be commensurate with qualifications and experience. Appleby is committed to being an inclusive employer. We encourage applications from all eligible candidates. Talk to us about reasonable adjustments to support you through the application process. We’re happy to discuss how we can help you work flexibly in a way that balances your needs with the needs of the team and our business.