Marketing Assistant

Meraki Wellness is seeking an experienced Marketing Assistant to support the Spa Manager and ownership team in delivering marketing strategy and brand execution for a luxury wellness destination. This is a specialised, non-entry-level role requiring significant prior experience in both marketing and spa therapy. The role requires combined therapeutic and marketing expertise not typically found in entry-level candidates.

Requirements

• Minimum 5+ years international marketing experience within a luxury spa, hotel, or wellness brand
• Minimum 5+ years as a certified Spa Therapist (CIDESCO or equivalent)
• Proven experience in digital marketing, social media management, content creation and various CRM tools
• Strong understanding of luxury hospitality brand standards
• Technical requirements must include Zenoti Spa Software, Microsoft Office, Google Analytics, Google Ads, Google Business Profile, META & LinkedIn, Hubspot Marketing Hub & Hubspot Service , Zapier, Prismic, Jira, OneDrive / Google Drive, Slack
• Familiarity with spa booking systems (e.g., Zenoti) and ability to leverage data to support marketing initiatives
• Experience with analytics tools to measure campaign performance and adjust strategy accordingly
• Experience supporting senior management

Responsibilities

• Assist in the execution of marketing strategies across digital, print, and social platforms
• Manage and create content for social media and campaigns
• Support PR, events, and promotional activities
• Maintain brand consistency across all channels and platforms digital, social, and print platforms, specifically designed to promote spa treatments, wellness programs, and retail offerings.
• The role requires a strong understanding of spa operations and wellness offerings, with the ability to translate treatment experiences into targeted marketing initiatives. The successful candidate will work closely with therapists and spa management to develop campaigns that drive treatment bookings, enhance the guest journey, and support retail sales, while maintaining alignment with luxury brand standards.
• Ability to translate treatment menus and wellness concepts into compelling marketing content

Additional Information

• This role supports senior leadership and requires a high level of experience and professionalism
• Applicants must be dual-skilled in marketing and spa therapy
• Not suitable for inexperienced candidates

Salary offered is US $50,000 - $70,000 per annum