The Maples Group is a standard bearer in financial and legal services, trusted by many of the world’s largest hedge fund managers, private equity firms and international corporations. Our distinction flows from our carefully curated team: 2,500+ professionals characterised by tenacity, ethics and exacting excellence. We hire smart and sharpen smarter; arming talent with best-in-class resources and skills. Operating in key financial centres across the Americas, Asia, Europe and the Middle East, our international presence offers a unique springboard for career development and cross-cultural immersion. Our side-by-side financial and legal services are similarly ripe for interdisciplinary learning and growth. The Maples Group looks to add a Cayman Islands based Digital Marketing Executive to our team and invites eager and qualified candidates to apply. We are committed to diversity, inclusion and equality of opportunity as we attract, retain and develop world-class talent. Who We Seek Our merit-based culture suits professionals in pursuit of boundless careers and lives. Beyond their acumen, team members are collaborative and conscientious, bringing a healthy sense of drive and purpose to each interaction and to all aspects of their work. About the Role The Digital Marketing Executive will help to support the execution of the Maples Group’s digital marketing activities, across a variety of platforms including social media, email marketing, video and audio channels, paid media and website. The Digital Marketing Executive reports to the Digital Marketing Manager and works within the global BD&M team to provide comprehensive digital marketing support to the organisation, globally. This role is within a team that is a critical contributor to the overall client content experience, and the Digital Marketing Executive must adopt a digital-first approach, with the ability to execute on day-to-day activities, ideally with experience working in a digital marketing team structure. Primary responsibilities include: Social Media
Preparing, reviewing, scheduling and monitoring all Maples Group social media activity across the multiple social platforms
Assisting in the management and development of the necessary tools and platforms relating to the companies social media presence, including Instagram, Facebook, Twitter, LinkedIn and other secondary platforms
Staying up-to-date on the latest social media best practices and technologies
Research competitor activity and industry trends across social medial channels
Assisting with the production of internal documentation of social media best practices, including supporting training programmes and guidelines for distribution to relevant internal stakeholders
Supporting senior stakeholders with their social media strategies as needed
Other Digital Platforms
Working with our marketing specialists on the creation, editing, and publication of website content
Supporting the delivery of paid media advertising (Google Ads, Bing Ads, LinkedIn Ads)
Assisting in the creation and promotion of podcasts, webcasts and other digital training activities
Supporting on email marketing initiatives and their integration into broader campaign programmes
Research and Reporting
Assisting with audience research and helping to identify target segments on each platform
Tracking and reporting on the performance of such campaigns, analysing reach, engagement, lead sources and ROI, and developing other success metrics where required
Working with global Marketing team to deliver updates on digital marketing strategies and performance to senior stakeholders across the business
Assisting in collating monthly, quarterly and yearly analytics reports and summarising highlights for channel health, audience growth and engagement
Administration
Facilitating approvals / budgets for required digital marketing assets, systems and equipment
Helping to administer internal and external user profiles and permissions
EXPERIENCE
What You Bring In addition to indisputably high ethical standards and autonomy, the ideal candidate possesses the following:
A Bachelor’s or higher degree or a professional qualification in a Technology, Marketing Communications or a related field is preferred
5+ years relevant experience, preferably in professional services with knowledge of the financial services or legal industry would be an asset
A solid knowledge of the social media landscape and an understanding of major and trending digital marketing channels and tools
Proven expertise with social media advertising and audience targeting including the understanding of different audience types and platform-specific content approaches
Social media management tools experience (Hootsuite, Sprout Social, Trello) including publishing social media assets and managing content platforms
Confidence in the creative and marketing fields and able to execute various timely tasks while working collaboratively and positively
Strong relationship skills and the ability to understand and quickly respond to the needs of internal stakeholders
A team player with the ability to build relationships within the Business Development and Marketing department both locally and globally
Excellent verbal and written communication and presentation skills
Ability to engage credibly with all members of the organisation with enthusiasm and initiative
Excellent communication skills, organised and a team player
Strong attention to detail, and ability to multitask a varied workload
BENEFITS & REWARDS
The most enduring professional relationships are reciprocal relationships. The Maples Group prioritises employee health and wellbeing. Depending on your location, we offer a range of benefits, including:
Comprehensive health coverage (medical, dental and optical)
Competitive vacation packages
Educational assistance and professional development programmes
