Marketing Assistant

OVERVIEW

The Marketing Assistant supports the UCCI Marketing team in delivering high-quality marketing campaigns, recruitment initiatives, and awareness-raising activities. This role assists in executing marketing strategies for undergraduate and postgraduate programs and ensures consistent brand representation across all communications.The role will involve assisting in: Knowledge, Skills, and Abilities

• Bachelor’s degree in marketing, Communications, or related field.
• Minimum of 2 years’ experience in a marketing department; Higher Education experience preferred.
• Strong design skills with experience using Adobe Suite.
• Experience with Content Management Systems (CMS) such as WordPress and Powerpanel.
• Proficient in Google Analytics and digital marketing strategies.
• Photography and video content experience.
• Excellent written and oral communication skills.
• Detail-oriented, with ability to produce accurate and polished content.
• Capable of planning and executing social media strategies.

Accountabilities Specific To The Role

• Promote UCCI’s brand, professionalism, and institutional culture.
• Maintain confidentiality of information in accordance with UCCI policies.
• Foster collaborative relationships with colleagues and external stakeholders.
• Marketing Materials & Campaigns (30%)
• Lead design and production of print and digital materials, ensuring brand compliance.
• Support content generation: case studies, testimonials, photography, and video.
• Source content for campaigns, coordinate advertising, and track campaign performance.
• Digital & Social Media Management (30%)
• Coordinate and schedule posts across all platforms.
• Maintain UCCI website content and program pages.
• Compile analytics reports for digital campaigns and social media activities.
• Events & Recruitment Support (20%)
• Attend recruitment events, staff UCCI stands, and respond to enquiries.
• Assist in planning and executing institutional events and marketing activities.
• Intern Supervision & Administration (20%)
• Supervise and develop student interns to meet departmental objectives.
• Coordinate monthly staff e-newsletter and other internal communications.
• Maintain marketing collateral inventory and organize distribution for campaigns.