Marketing and Business Development Manager

Walkers is a leading international law and professional services firm providing legal, corporate and fiduciary services to global corporations, financial institutions, capital market participants and investment fund managers. With a global presence spanning the Americas, Europe, the Middle East and Asia, we advise on the laws of Bermuda, the British Virgin Islands, the Cayman Islands, Guernsey, Ireland and Jersey. At Walkers, our people are our greatest asset. They shape our culture, differentiate us from our competitors and are central to our clients’ decision to work with us. We foster a high-performing yet collaborative and supportive environment, underpinned by a pragmatic and empowering approach. Equality and diversity are integral to our global identity and to our ambition to be an employer of choice

OVERVIEW OF THE ROLE

The Marketing & Business Development Manager is a strategic, commercially focused professional responsible for supporting revenue growth, strengthening client relationships, and enhancing the firm’s market positioning across the Americas. The role partners closely with firm leadership, practice groups, and business services teams to implement targeted marketing and business development initiatives aligned with the firm’s strategic priorities, contributing to client acquisition and retention. This position combines strategic execution, client development, and market insight, with a focus on delivering high-impact initiatives, supporting pitches and pursuits, and executing integrated campaigns. It requires strong commercial awareness, effective stakeholder management, and the ability to translate market intelligence into actionable plans, working collaboratively across offices and functions to support sustained growth and competitive positioning.

DUTIES, RESPONSIBILITIES & PERSON SPECIFICATION

• Develop a strong understanding of assigned practices, partners, products, and offices to design and execute targeted business development plans aligned with firm and regional priorities.
• Conduct market, client, and competitor research to identify growth opportunities, industry trends, and strategic positioning, delivering actionable insights to partners and leadership.
• Partner with firm leadership to build and execute annual business development plans, tracking progress against KPIs, budgets, and revenue goals.
• Create and manage tailored business development plans for senior stakeholders, ensuring alignment with firmwide visibility, client development, and revenue objectives.
• Lead client centric initiatives including targeted lead generation campaigns and cross selling efforts by identifying practice synergies and client overlaps.
• Oversee the development and optimization of pitch materials, RFP responses, pricing proposals, and bid strategies, providing strategic coaching on high value opportunities.
• Manage complex pursuits from qualification through submission, ensuring disciplined processes, strong positioning, and effective partner engagement.
• Lead pre and post event planning for client trips, conferences, and marketing events, including ROI analysis and reporting.
• Own internal business development initiatives by defining project roadmaps, timelines, KPIs, and conducting ongoing ROI and performance evaluation.
• Mentor and develop junior team members while partnering with cross functional teams (events, campaigns, marketing technolog, communications) to deliver integrated marketing and BD initiaties that meet client and firm objectives.

KEY RESPONSIBILITIES

• Bachelor’s degree in Marketing, Business, Communications, or Law (required)
• 5-7+ years of experience in business development, marketing, or consulting roles, ideally within professional services or the legal sector
• Minimum of 2 years in a managerial or team lead capacity, with responsibility for people or project leadership
• Proficiency in Microsoft Office Suite
• Demonstrated experience with CRM platforms (e.g., InterAction), including list segmentation, pipeline tracking, and activity reporting
• Working knowledge of SharePoint and Microsoft Teams for collaboration and document management
• Ability to build and interpret dashboards and reports using tools such as Power BI
• Familiarity with AI enabled productivity tools (e.g., Microsoft Copilot or similar) to enhance research, analysis, and content development
• Flexibility to work outside standard business hours when required
• Willingness to travel as needed

Walkers offers a dynamic working environment with opportunities for career progression and an excellent remuneration package, including a discretionary performance-based bonus, pension and fully covered health insurance for employees, as well as five weeks’ annual leave. Remuneration will be commensurate with qualifications and experience. We are an equal opportunity employer. Equality, equity and diversity are key to our global identity and an integral part of our goal to remain an employer of choice. We are committed to creating a working environment that supports all individuals and ensures that employment opportunities are open and accessible on the basis of personal ability. We invite applications from suitably qualified Caymanians or residents with Employment Rights. Please note that Walkers will not accept applications received from agencies at this time.