Webmaster

Job Duties

• Maintain and enhance static page content as determined by the Marketing Manager
• Maintain and enhance dynamic product content within the web shops as determined by the operational department responsible for each web shop
• Implementing and ensuring website security and data protection
• Responsible for the design of company web pages, including graphics, and functionality
• Develop web page infrastructure and applications related to pages with more advanced graphics and features
• Maintaining, updating, and optimising servers; monitoring and analysing site performance
• Implementing search engine optimisation strategies
• Promote company websites online to increase prominence within their web community where possible
• Work closely with the Marketing Manager to set and ensure marketing campaigns achieve budgeted commercial targets
• Circulate efficient and accurate reporting, detailing results of each web marketing campaign and possible improvements
• Advise Marketing Manager on the improvement, results, competition, and new direction in technology to assist with marketing of the company
• Ensure regular communication and email contact with affiliates and act as main point of contact
• Source and manage new revenue generating online marketing opportunities
• Work closely with the Marketing Manager to create and update all social networking media
• Train staff on the proper use of the sites, including the production of training materials as required
• Liaise with the Group IT Manager on hosting matters, technical design, and additional applications where applicable
• Addressing and responding to user comments and complaints
• Any other duties as required

Skills/Requirements

• Minimum 5 years' proven work experience in web administration, web development, or a related role
• A firm grasp of the English language (written and verbal) is essential
• Attention to detail and strong organisational and communication skills
• Ability to work well with others as well as independently
• Strong troubleshooting and analytical skills
• Strong understanding of WordPress and other content management systems, with the ability to quickly learn and adapt to proprietary or industry-specific platforms as required
• Strong understanding of GA4, webmaster tools, and social media platforms
• Proficient in HTML/CSS; working knowledge of SQL and JavaScript preferred
• Understanding of website security principles and data protection compliance
• Working knowledge of server management, hosting infrastructure, and DNS
• Strong understanding of the Search Engine Optimisation (SEO) process, including technical SEO and site performance monitoring
• Graphic design experience using tools such as Adobe Creative Suite
• Proficient in photo and video editing
• Capable of producing original content, including copywriting and photography
• Experience developing training materials and delivering staff training