Brand Manager

The successful candidate will be responsible for developing and executing strategies to build and maintain a company’s brand identity and reputation, while ensuring consistent messaging and enhancing customer loyalty. They will work directly with other department heads to establish budgets, encourage sales through marketing campaigns and address customer complaints. The candidate will hold meeting with sales staff to review monthly goals, highlighting new products to sell and cultivate sales pitches. They will also be responsible for attending in-person meetings with clients to renew contracts or discuss new company products.

MAIN DUTIES

• To create and implement comprehensive brand strategies that align with the company’s goals, including defining brand positioning and identifying target audiences.
• To develop and execute innovative marketing campaigns that resonate with target customers and enhance brand visibility.
• To participate fully in training sessions, meetings, skill building and professional developments classes.
• To oversee the development and maintenance of the brand’s visual and verbal identity, ensuring consistency across all channels.
• To conduct research to understand consumer preferences, market trends and competitive landscape to inform branding decisions.
• To Direct and Coordinate all sales activities, by setting sales quotas and goals.
• To Prepare sales budgets and projections and to review and approve expenditures.
• To Track and Analize sales statistics based on key quantitative measures.
• To Handle and Resolve customer complaints regarding product or service.
• To attend sales group meetings concerning sales targets or forecasts, reporting on market situations.
• To Develop and maintain relationships with key clients.
• To collate and consolidate reports on monthly sales performance per sales personnel, per product, per region and per industry.
• To Advise the distribution channel participants and dealers on policies and Standard Operating Procedures (SOPs).
• To Serve as the Face of the organization to internal and external partners.
• To make data-informed decisions to drive performance and resource allocations.
• To capture accurate and complete information in Customer Relationship Management (CRM).
• To attend industry conferences to develop industry expertise to build the network.