Director of Sales and Marketing

Leads the property’s Sales and Marketing department, with responsibility for achieving booking, revenue, market share, and profitability goals. Provides day-to-day leadership to the sales team, manages proactive and reactive sales efforts, and develops strategies to position the hotel effectively within the market. Builds long-term customer relationships, partners with Revenue Management and regional sales and marketing teams, and oversees marketing activities and budgets. Ensures sales strategies align with brand standards, customer expectations, and the property’s overall business objectives. Key Responsibilities

• Develop and execute sales strategies to achieve revenue, booking, occupancy, RevPAR, and market share goals.
• Lead the property’s proactive and reactive sales activities and manage strategic accounts.
• Analyze market trends, competitor activity, and performance data to identify revenue opportunities.
• Partner with Revenue Management, Area/Group Sales, Event Management, and Marketing Communications to maximize business opportunities.
• Participate in sales calls and support the acquisition and closing of new business.
• Build and maintain strong relationships with customers, community partners, and key stakeholders.
• Oversee marketing campaigns, promotions, public relations activities, and the property marketing budget.
• Serve as the primary sales contact for the General Manager and property leadership team.
• Ensure effective transition of business from sales to operations while maintaining high customer service standards.
• Monitor sales performance, expenses, and profitability to deliver a strong return on investment.
• Lead, coach, develop, and manage the performance of the sales team.
• Partner with Human Resources on recruitment, talent development, succession planning, and retention.
• Ensure sales activities and customer experiences align with company and brand standards.

Qualifications & Requirements

• 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field with 4 years of relevant sales and marketing experience, or
• 4 Year Bachelor’s degree in a related field with 2 years of relevant sales and marketing experience.

Preferred

• Bachelor’s degree.
• Previous hotel/lodging sales experience.
• Demonstrated experience leading and developing a sales team.
• Progressive hospitality experience with a strong record of performance.